Social media is the best tool to target the audience. But before targeting the audience it is better to approach the audience and research to know their pulse like their favorite products or services, favorite sites to shop, favorite social sites to browse, etc., it gives the perfect view to target the right audience, in the right time, in the right platform. It makes most of the leads to close. Different social media channels helps to reach a specific audience like Facebook, Instagram, Twitter, Pinterest, etc... Social Media Marketing needs the content to promote the business and the content should be attractive and relevant while the user is reading, they should not get bored of. Content can increase the engagement of the viewers/users, followers count, traffic. The more quality the content is posted in social media, the more opportunity to engage the new leads. User’s research before buying their products or services online. Online shopping is pretty common nowadays, every individ