Optimization is the process of increasing the impact of an ad. One can forecast future goals to spend the campaign in Google Ads or Social Media Campaign’s etc. comparing with the past performance of an AD. Hence, we can say that optimization brings more traffic to the website, conversion of sales/leads, subscribers etc. But the most important thing is the content must be attractive, one can check the content through Plagiarism. SEO is a fundamental part of digital marketing because people conduct trillions of searches every year. Inorganic SEO - The benefits of inorganic SEO include more visibility, quick results, and more traffic within a short time. It is a paid search engine results pages. Organic SEO - unpaid search engine results pages. It won’t get traffic very easily, the site will struggle to get sales/leads. Traffic : - SEO drives the traffic to the website or you tube or whatever the link you are providing in the Ad campaign. Increasing of traffic in the sense, increasing