Digital Marketing is the great platform to learn a lot. Every organization needs marketing, Few through paid based marketing Few through unpaid based marketing The attractive marketing strategy generates the leads and leads gets the clients and clients become partners in some cases. Social media is playing a prominent role now-a-days, as of July 2020, there are 290 million Facebook users in India alone. Whereas twitter only 17 million, Instagram 100 million. Page source – https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/ https://www.statista.com/statistics/242606/number-of-active-twitter-users-in-selected-countries/ The world is becoming digitalized like digital payments, digital learnings, digital marketing etc. Hence most of the entrepreneurs/business persons are showing much interest into internet life. What exactly is digital marketing? Why the globe is digitalizing? How safe is digital life? Let’s try to understand a