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Digital Marketing

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 Digital Marketing is the great platform to learn a lot. Every organization needs marketing,

  1. Few through paid based marketing
  2. Few through unpaid based marketing

The attractive marketing strategy generates the leads and leads gets the clients and clients become partners in some cases. Social media is playing a prominent role now-a-days, as of July 2020, there are 290 million Facebook users in India alone. Whereas twitter only 17 million, Instagram 100 million.

Page source – https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/

https://www.statista.com/statistics/242606/number-of-active-twitter-users-in-selected-countries/

                The world is becoming digitalized like digital payments, digital learnings, digital marketing etc. Hence most of the entrepreneurs/business persons are showing much interest into internet life. 

What exactly is digital marketing?

Why the globe is digitalizing?

How safe is digital life?

Let’s try to understand about these things…

What is Market? Can we call Market as Public?? Yes!!

Where a business should needs to sell the products? In the market, Right!!

Who will purchase the products? Public, Right!!!

So why can’t we call a market as public? Is it make sense?

The entrepreneurs/business are taking their products/services to the public with the help of social media and giving awareness to the public about the product/service usage, after giving the awareness, the market/public get to know about the product/service uses and benefits. If the market attracted, then they start earning. It is nothing but advertising or displaying in short.

In the simplest way,

  1. You need to advertise yourself to the market (organization) to get a job. Where you are marketing? Online job sites, Right!! So, you are marketing yourself digitally.
  2. Business need to advertise/display their products/services in the market to get income.

Why social media?

                Now-a-days, people are not showing much interest on paper, they are getting E-Paper (online), and not carrying books (As E-Books are available). Instead of hiring someone to publish the pamphlets in the market, it is getting easy to communicate with the people directly from social media where there is a high traffic like facebook etc. that too in affordable price. It is an easy way to chat with the users through chatbot and get to know about their interest and close the deal, here the business is using the technology to have a conversation directly with the users.

                When coming to safety, few businesses are using the anti-theft measures, anti-virus, anti-hacking kind of stuff but few businesses are not.

                Will you accept my opinion? If no, why? Give your statement.


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