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Search Engine Optimization

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Optimization is the process of increasing the impact of an ad. One can forecast future goals to spend the campaign in Google Ads or Social Media Campaign’s etc. comparing with the past performance of an AD. Hence, we can say that optimization brings more traffic to the website, conversion of sales/leads, subscribers etc. But the most important thing is the content must be attractive, one can check the content through Plagiarism. SEO is a fundamental part of digital marketing because people conduct trillions of searches every year.

Inorganic SEO - The benefits of inorganic SEO include more visibility, quick results, and more traffic within a short time. It is a paid search engine results pages.

Organic SEO - unpaid search engine results pages. It won’t get traffic very easily, the site will struggle to get sales/leads.

Traffic: - SEO drives the traffic to the website or you tube or whatever the link you are providing in the Ad campaign. Increasing of traffic in the sense, increasing of views, impressions, clicks, watch hours etc.

Content: - Content is the vital part of SEO, content increase the visibility of the business. If the content is not good, the chances of conversions or leads/sales are less. Also, engagement of audience might reduce. The best content is that which does the best job of supplying the largest demand. Content should not be duplicated from other sites.

ON-Page: - It refers to the factors one can control their own website. On-page ranking factors can have a big impact on page's ability to rank if optimized properly. On-page SEO helps search engines analyze the website and the content connected to it, so that it can identify if a searcher's query is relevant to the site.

OFF-Page: - Off-page SEO is about everything that doesn’t happen directly on website. It refers to actions taken outside of their own website to impact their rankings within search engine results pages (SERPs). It focuses on increasing the authority of domain through content creation and earning backlinks from other websites. Off-Page SEO tells search engine that the website is important to others in the web. Link building is the most popular and effective off-Page SEO technique, hence many people associate off-page SEO with link building.

Link Building: - Quality should be maintained in the link building. Search engine use links to determine how valuable the content or the particular website is... Links help pages to rank higher in Google search results. We can differentiate links in two types – Good links and bad links. Good links drives traffic to the website and improve search rankings. But bad links will get you in trouble.

Internal Links: - Internal Links are the links which takes the visitor to the other page on the same website, it help site visitors to find related content.

Back Links: - It's a link that goes from an external website source to your website. The important factor is anchor text (OR) link text of the backlink. Backlinks can be generated by submissions, such as directory submissions, forum submission, social bookmarking, business listing, blog submissions, etc.

Outbound Links: - It refers to the links from your website to other sites. Creating outbound links to valid sites provide value to website visitors. There are TWO types of Outbound Links, 1) NoFollow links, 2) DoFollow Links

DoFollow and NoFollow links looks exactly the same, but there is slight difference between these TWO. NoFollow tends to Google that not to follow or do not count, nofollow links include a small piece of code, called an attribute. Any link without the nofollow attribute is a dofollow link.

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