Skip to main content

Search Engine Optimization

Image
By

Optimization is the process of increasing the impact of an ad. One can forecast future goals to spend the campaign in Google Ads or Social Media Campaign’s etc. comparing with the past performance of an AD. Hence, we can say that optimization brings more traffic to the website, conversion of sales/leads, subscribers etc. But the most important thing is the content must be attractive, one can check the content through Plagiarism. SEO is a fundamental part of digital marketing because people conduct trillions of searches every year.

Inorganic SEO - The benefits of inorganic SEO include more visibility, quick results, and more traffic within a short time. It is a paid search engine results pages.

Organic SEO - unpaid search engine results pages. It won’t get traffic very easily, the site will struggle to get sales/leads.

Traffic: - SEO drives the traffic to the website or you tube or whatever the link you are providing in the Ad campaign. Increasing of traffic in the sense, increasing of views, impressions, clicks, watch hours etc.

Content: - Content is the vital part of SEO, content increase the visibility of the business. If the content is not good, the chances of conversions or leads/sales are less. Also, engagement of audience might reduce. The best content is that which does the best job of supplying the largest demand. Content should not be duplicated from other sites.

ON-Page: - It refers to the factors one can control their own website. On-page ranking factors can have a big impact on page's ability to rank if optimized properly. On-page SEO helps search engines analyze the website and the content connected to it, so that it can identify if a searcher's query is relevant to the site.

OFF-Page: - Off-page SEO is about everything that doesn’t happen directly on website. It refers to actions taken outside of their own website to impact their rankings within search engine results pages (SERPs). It focuses on increasing the authority of domain through content creation and earning backlinks from other websites. Off-Page SEO tells search engine that the website is important to others in the web. Link building is the most popular and effective off-Page SEO technique, hence many people associate off-page SEO with link building.

Link Building: - Quality should be maintained in the link building. Search engine use links to determine how valuable the content or the particular website is... Links help pages to rank higher in Google search results. We can differentiate links in two types – Good links and bad links. Good links drives traffic to the website and improve search rankings. But bad links will get you in trouble.

Internal Links: - Internal Links are the links which takes the visitor to the other page on the same website, it help site visitors to find related content.

Back Links: - It's a link that goes from an external website source to your website. The important factor is anchor text (OR) link text of the backlink. Backlinks can be generated by submissions, such as directory submissions, forum submission, social bookmarking, business listing, blog submissions, etc.

Outbound Links: - It refers to the links from your website to other sites. Creating outbound links to valid sites provide value to website visitors. There are TWO types of Outbound Links, 1) NoFollow links, 2) DoFollow Links

DoFollow and NoFollow links looks exactly the same, but there is slight difference between these TWO. NoFollow tends to Google that not to follow or do not count, nofollow links include a small piece of code, called an attribute. Any link without the nofollow attribute is a dofollow link.

#searchengineoptimization #wordpress #seo #venu #venuguptha #traffic #content #searchengine #blogger #facebook #linkedin #backlinks #internallinks #externallinks #dofollow #nofollow #outboundlinks #linkbuilding #onpage #offpage #organicSEO #inorganicSEO #github

Labels:

Comments

Post a Comment

Popular posts from this blog

The Environment

By
  Environment includes living things, non-living things. Environment defines as - The combination of external physical conditions that affect and influence the growth, development, behaviour, and survival of organisms. Global warming has become an undisputed fact about our current livelihoods; our planet is warming up and we are definitely part of the problem. However, this isn’t the only environmental problem that we should be concerned about. All across the world, people are facing a wealth of new and challenging environmental problems every day. Some of them are small and only affect a few ecosystems, but others are drastically changing the landscape of what we already know.   If a human being keeps the environment safe and secure then environment keeps the human being safe and secure. There is a saying that What you give you get in return . Life is an ECHO, it s life cycle. Now-a-days many depends on cement to build houses, malls etc. It’s became a concrete park ...
Post a Comment
Read more

Believing in GOD is Right OR Wrong…

By
  Is god really exist? If yes, where? Did you ever seen god? If yes, when, where, how and why? Who is god or goddess? Are we trying to identify him/her? Will you believe in god? If yes, why and how much? Is god really good or bad? Why god is good and why god is bad? Did you ever tried to check whether god really exist or not? If god really exist, then how will he/she appear and disappear? In olden days, many sages meditate and pray for god’s for years, If the god like his hard work and patience of waiting for him then one fine day god appear and ask for a boon. It applies the same here, we have to do hard work and be patience, success comes to you. Both success and god will not come or appear just like that. God is Nowhere, however you understand this, it depends on your perception, is it god is no where or god is now here. I am not trying to say that the god is not exist and you should not believe god. For everything there is a limit, you just can’t keep the lighted candle in ...
Post a Comment
Read more

Gender Equality(Men, Women and Third Gender)

By
  Gender equality is the state of equal effort of access to resources and opportunities regardless of gender. UNICEF says gender equality "means that women and men, and girls and boys, enjoy the same rights, resources, opportunities and protections. It does not require that girls and boys, or women and men, be the same, or that they be treated exactly alike. Are men and women treating equally? Why there is discrimination between men and women? How to improve the equality? Are women empowered when compared to the past and present? Who are ignored? How to trace this equality? Mostly women are not treated equally, they are not getting proper recognition. Hence, women empowerment is now highlighted to improve the equality, women are still seen as weak because men are considered as strong. But now-a-days, women are considered as strong and they are running the businesses successfully, they have good decision powers which are equal to men. In 2016, approximately 163 million wome...
Post a Comment
Read more