Skip to main content

Indexing, Crawling and Ranking


 

Indexing is the process of adding web pages into Google search. Google tries to understand what the page is about and analyzes the content of the page, catalogs, images and video files implanted in a page. The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size.

 

Search engines crawl the internet to discover keyword attached to websites and pages. These results are stored and organized into a database called an “index” for quick retrieval. Once content has been indexed, it can be served up on search engine results pages (SERPs) for relevant search queries. Today, Google Search can help you search text from millions of books from major libraries. In short, if you want your content to be found, it needs to be indexed for the opportunity to be seen.

 

There are a few methods for inviting a search engine to crawl a page in order to be indexed more quickly.

XML Site Maps

Robot Meta Tags

Fetch as Google

Submit URL

Hosting Content

 

The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site.

Meta tags are essentially little content descriptors that help tell search engines what a web page is about. Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page.

 

Crawling is the first part of having a search engine recognize your page and show it in search results. Crawling is the process by which Googlebot visits new and updated pages to be added to the Google index. New sites, changes to existing sites, and dead links are noted and used to update the Google index. Crawlers use algorithms to establish the frequency with which they scan a specific page and how many pages of the website it must scan.

 

Googlebot is the web crawler software used by Google, which collects documents from the web to build a searchable index for the Google Search engine.

 

Ranking - Once a keyword is entered into a search box, search engines will check for pages within their index that are a closest match; a score will be assigned to these pages based on an algorithm consisting of hundreds of different ranking signals.

 

These pages (or images & videos) will then be displayed to the user in order of score.

 

So in order for your site to rank well in search results pages, it’s important to make sure search engines can crawl and index your site correctly – otherwise they will be unable to appropriately rank your website’s content in search results.

Comments

Popular posts from this blog

Family

  Family is not easy to maintain, it needs affection, love, relation, emotion, values, etc. Every house has the family indeed, we should take care of our family with all the responsibilities with all the respect. Family is not only parents and children, also cousins, in-laws, friends etc. Try to mingle the friends with the family and treat them like a family, they will be overwhelmed with the respect and value which we give them, and they will include with our family and treat us back like a family with the respect and value. Spend time with the family, we should learn balancing life between our personal and professional, give time to our members, go out, have fun, entertain them, love them. Money does not matter in every moment, gain a family with love. Do not think about the money which spent on yesterday! Do not think about what we are spending for family in present, save money for future, money is not important, we are earning for our families, families are lifelong, but mone...

Virtual/Remote Internship in Digital Marketing

  An internship is a period of work experience offered by an organization for a limited period of time. Internship might be paid or unpaid, few organizations charges for internship and pay’s stipend and few organization charges nothing. We can call this online internship in other ways known as “virtual internship” or “remote internship”. Through Internship, will get the job with “ relevant skills ”. Online Internship is nothing but getting the projects/work done through online without visiting the office, it’s just like work from home. As it is habituated to many of the employees from many organizations throughout this pandemic situation. An Internship is a very short period of job, might be six months or three months or less and also the stipend depends on organization’s and institute’s from start-up to existing organizations and institutions. A virtual internship in digital marketing “ creates plenty of offers ”. While doing digital marketing internships, an individual can wo...

Human Generation, Technology and Social Media

  Now-a-days most of the people are browsing social media. Depending on the generation, people are changing their lifestyles and getting addicted to the social media. Technology is developing very fast based on the generation. People are using technology to develop different social media websites. But, earlier there is no technology and no social media, these generation people are socializing their life’s. We apply technology in almost everything we do in our daily lives; we use technology at work, we use technology for communication, transportation, learning, manufacturing, securing data, scaling businesses and so much more.   Technology is human knowledge which involves tools, materials, and systems. The application of technology typically results in products. If technology is well applied, it benefits humans, but the opposite is true, if used for malicious reasons. A generation is "all of the people born and living at about the same time, regarded collectively." It can a...