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Showing posts from November, 2020

Social Media Marketing

  Social media is the best tool to target the audience. But before targeting the audience it is better to approach the audience and research to know their pulse like their favorite products or services, favorite sites to shop, favorite social sites to browse, etc., it gives the perfect view to target the right audience, in the right time, in the right platform. It makes most of the leads to close. Different social media channels helps to reach a specific audience like Facebook, Instagram, Twitter, Pinterest, etc... Social Media Marketing needs the content to promote the business and the content should be attractive and relevant while the user is reading, they should not get bored of. Content can increase the engagement of the viewers/users, followers count, traffic. The more quality the content is posted in social media, the more opportunity to engage the new leads. User’s research before buying their products or services online. Online shopping is pretty common nowadays, every individ

Guidelines to PARENTS

  This is not for all parents, only for few… Most of the parents don’t care about the presence of children, they talk, behave whatever and however they want and these parents likes the children to behave properly, learn good things, etc.   Did parents are making their children to learn good things with their behavior at home? Are these parents are not observing their child when they are fighting or abusing themselves in-front their child? What these so and so parents are thinking? Are their children not observing the stuff? Don’t they know what the words they are using?   Remember one thing, “ As is the parent, so are the children… ”   Children mind-set and hobbies depends on the surrounding’s they live, friends they meet, the blood they have or they carry from parent-hood, the situations they are facing etc...   Parents keep over estimations on the children which is wrong, over protecting is wrong, over caring is wrong, over expectations are wrong. There should

Search Engine Optimization

Optimization is the process of increasing the impact of an ad. One can forecast future goals to spend the campaign in Google Ads or Social Media Campaign’s etc. comparing with the past performance of an AD. Hence, we can say that optimization brings more traffic to the website, conversion of sales/leads, subscribers etc. But the most important thing is the content must be attractive, one can check the content through Plagiarism. SEO is a fundamental part of digital marketing because people conduct trillions of searches every year. Inorganic SEO - The benefits of inorganic SEO include more visibility, quick results, and more traffic within a short time. It is a paid search engine results pages. Organic SEO - unpaid search engine results pages. It won’t get traffic very easily, the site will struggle to get sales/leads. Traffic : - SEO drives the traffic to the website or you tube or whatever the link you are providing in the Ad campaign. Increasing of traffic in the sense, increasing

Digital Marketing

  Digital Marketing is the great platform to learn a lot. Every organization needs marketing, Few through paid based marketing Few through unpaid based marketing The attractive marketing strategy generates the leads and leads gets the clients and clients become partners in some cases. Social media is playing a prominent role now-a-days, as of July 2020, there are 290 million Facebook users in India alone. Whereas twitter only 17 million, Instagram 100 million. Page source –  https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/ https://www.statista.com/statistics/242606/number-of-active-twitter-users-in-selected-countries/                 The world is becoming digitalized like digital payments, digital learnings, digital marketing etc. Hence most of the entrepreneurs/business persons are showing much interest into internet life.  What exactly is digital marketing? Why the globe is digitalizing? How safe is digital life? Let’s try to understand a

Money Matters...(an individual is not a human being)

It’s a fact that if an individual don’t have money then the individual do not have value. Wherever we go, whatever we want, without money will not get a single piece. People gives the attention when a person have money, people gives the value when a person have money, People gives respect when a person have money. There are some cases, family or friends ( might not be all but few ) will give the importance or value, when an individual earns money. There is no relationship without money. There is no love without money. Money is making a human mad. Money, money, money… For money a human can do murder, for money a human can break the relationship, for money a human can fall in love(gold digger, might be a male or female), money can make a human to cheat and what not, everything… Money changes the preferences of a human, money changes the tastes, habits, looks (dressing etc.), money changes the thoughts of human, etc. Money is god for human being…. But money can’t buy sleep, mo

Indexing, Crawling and Ranking

  Indexing is the process of adding web pages into Google search. Google tries to understand what the page is about and analyzes the content of the page, catalogs, images and video files implanted in a page. The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size.   Search engines crawl the internet to discover keyword attached to websites and pages. These results are stored and organized into a database called an “index” for quick retrieval. Once content has been indexed, it can be served up on search engine results pages (SERPs) for relevant search queries. Today, Google Search can help you search text from millions of books from major libraries. In short, if you want your content to be found, it needs to be indexed for the opportunity to be seen.   There are a few methods for inviting a search engine to crawl a page in order to be indexed more quickly. XML Site Maps Robot Meta Tags Fetch as Google Submit URL

A Flying Kite without a THREAD

                     You know what….!!!! Sometimes it is better to be a flying kite without a thread, I mean being alone. Whatever you want, you can do and no one is there to stop you, no one is there to ask you, no one is there to demand from you.           But it feels hurt when there is no one to share our feelings, our pain, and our emotions. A pillow is our friend, when we want to cry. A pet animal is a stress-buster for a lonely person.      Being in relationship, it makes our life very sweet and beautiful with love, with family, with bonding, with friends, etc. But in some cases it’s not that sweet, because we feel that it is stopping us to enjoy or to have fun in our life, it might be a family or might be a love which involves our responsibilities and our duties to perform to fulfill their wishes, their likes, their desires etc.           It’s like, if we want few things, we need to leave something. It all depends on our priorities.      In some cases we need to adjust where we